THE JOB
Buddha's Brew
Buddha's Brew is a small local craft brew kombucha company from Austin, TX. For a class asignment, I was tasked with rethinking their brand and develop a campaign with different marketing experiences.
The new direction was inspired by the purifying, and energizing traits of kombucha along with buddhist imagery and nature. The minimal approach will stand out from most competition. The campaign would focus on sloths and all their infectiously cute, sluggishness, that Buddha's Brew would be the cure for.
CLIENT
Buddha's Brew
(School Project)
CATERGORY
Branding
Art Direction
UI/UX
the packaging
Following the new direction, a minimal, cost-effective approach to packaging was produced.
the Campaign
The tagline "Don't be a sloth" encouraged users to battle the sluggishness that comes from having "Slothynemia", our made up condition that you could get diagnosed for via the Slothynemia Treatment Center.
the experience
The Slothynemia Treatment Center would determine the users severity of Slothynemia and give them a coupon for their next Buddha's Brew purchase and allow them to share their sloth face.
the MOBILE APP
The treatment center would also be available in a mobile platform.
