Buffalo Wild Wings

B-Dubs Has Purdy Great Burgers!

event identity design

During the 2023 draft, San Francisco 49ers quarterback Brock Purdy showcased just how tasty Buffalo Wild Wings’ burgers were by surprising fans in Kansas City with this fun pop-up event. 

We were tasked with designing a bright, eye-catching design system that could be applied across multiple pieces of print collateral, both at the event, and promoting the event, including t-shirts, social posts, and even a few pedi cabs.

Agency: The Martin Agency

Design Director: Robyn Makinson

Creative Direction: Graham Davis & Amy Wheeler

Art Director: Jerchovia Moxey

Senior Designer: Nate James

Illustration: Timba Smits

26 Sauces & 2 Seasonings

social post design

I worked closely with Art Director Jerchovia Moxey when creating these social assets that would be posted on the B-Dubs Instagram. We were tasked with only creating six designs, but the client liked the first six so much that we created designs for all 28 of their flavors and seasonings.