Donate Life

The Healing Dice

packaging design – web design

America has an organ donation crisis, and Donate Life needed to find more donors ASAP. But where could we uncover a passionate community willing to give the gift of life? In the world of tabletop role-playing games, of course. Behold: The Healing Dice!

Agency: The Martin Agency

Senior Designer: Nate James

Creative Directors: Kate Placentra & Kim Nyugen

We also had the opportunity to concept & design and create a pretty fun website that would use CGI dice that would animate and follow the user through the site as they learn more about each die and what organ they represent.

Though the contest is over you can still view the website and learn more about the initiative and the dice.

Click here to view the website.