The Y.M.C.A.

No Place Like This Place

CAMPAIGN DESIGN SYSTEM

The YMCA is one of the country’s largest nonprofits, with more than 2,500 locations serving as hubs for health, learning, and community. For its 175th anniversary, the national Y wanted to reappraise what the organization represents today. We built a bold, modular design system that reveals each YMCA as a modern, vibrant place of connection—captured in the line “No place like this place.”

Agency: The Martin Agency

Creative Directors: Blake Winfree, Freddy Nduna, Rushil Nadkarni

Creatives: Jerchovia Moxey, Nick Gonzales