San Antonio Express-News

Views From The Frontier

BRAND DESIGN

As one of Texas’s oldest newspapers, we were tasked with honoring the reputation of the paper’s longevity while adapting the brand to the modern demands of the modern world. I was a part of the team that created visual elements and introduced a new typeface, and color palette that draws from the DNA of Countdown City itself, in which I was born. These would inform the creation of a brand book and print campaign.

Agency: PREACHER

Designers: Nate James, Caroline Jinks

Creative Directors: Marcus Brown, Zach Watkins

Creative Team: Kymberli Fraser, Juan Garza, Ryan Ebner

Recognition: Communication Arts : Advertising / Print Advertising / News